Valentine’s Day with the Gomitolo Rosa Association
Photo Credit Alessandra Cirilli – Marisa Cortinovis
Moroso celebrates “Lovers’ Day” this year by bringing its support – together with the non-profit Edo ed Elvo Tempia Foundation, Milano Unica and the Montenapoleone Association – to the Gomitolo Rosa Association, an organization that supports social activities in the healthcare field by setting an example of solidarity among patients, associations and government authorities under the sign of public health and the environment. An area in Milano’s three most famous fashion streets – Via Montenapoleone, Via Verri and Via Sant’Andrea – was dedicated expressly to the theme this February 9 -15.
Moroso has always been close to volunteer organizations that promote activities of this kind and this year the company wanted to make its own contribution by providing a number of its products in the most romantic colors as Impossible Wood chairs designed by Nipa Doshi & Jonathan Levien and Redondo armchairs by designer Patricia Urquiola, in order to create a warm and inviting setting thanks to the pink and white colors. The installation was displayed in a special lounge area set up in Piazzetta Croce Rossa, where a rolling work program, that promoted knitting as an effective way to relieve stress and sooth anxiety, was held February 13 and 14.