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Moroso Loves London

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Ron Arad

“A long time ago I used to bring stuff that I made in London to Milan,” Patrizia turned up and said: ‘Wow, that’s nice, can we make it in Moroso?’ I said: ‘No, I don’t want you to do this. If you want I’ll do a collection for you, I don’t just want to give you a piece.’ And she said: ‘Va bene,’ which I understood meant ‘okay’.”

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N. Doshi & J. Levien

“I felt Patrizia, was the one person in Italy who would understand our approach, who would be open to it. She’s very interested in mixing things together, making connections where traditional manufactures in Italy would not even dare go.”

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Raw Edges

“Now you have lots of companies that are more like editors, they just collect designers that they like and they farm out production elsewhere. At Moroso they’re really making stuff. I mean, you go there and see material and you can touch it. It’s not just an office with computers. They have the know-how, they have the heritage in upholstery.”

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Ross Lovegrove

“What I like about Patrizia  is that she’s always seen something very special in here in London and she’s supported a lot of up-and-coming people. If you look at the designers that have been identified by Moroso, there’s a really good balance.”

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Tord Boontje

“”For many years I’ve worked with Alexander McQueen as a product designer and I’ve always looked at fashion and how exciting the way they use textiles and print is, we tried to bring some of that into the world of furniture.””

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Benjamin Hubert

“Moroso is much closer to a fashion brand than it is to a furniture brand. Patrizia and I both share a passion for textile construction, unusual constructions. Things that are really engaging and new. This is what first attracted me to Moroso and I think their brand is really in line with that as well.”

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Martino Gamper

“Especially the free and creative attitude of Moroso inspired me. Often, with some companies, you are facing a wall, but in this case, all options were open. I addressed the issue in a very personal way.”

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Moroso
Loves
London
10.09.2014

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[intense_column size=”8″ medium_size=”8″ small_size=”8″]To mark the London Design Festival 2014, Moroso has celebrated its love for the city and has revamped its Rosebery Avenue showroom, consolidating the firm’s presence in the English capital. From September 15 to September 30, the space formed the setting for the exhibition ‘Moroso Loves London’.
A talk was moderated by Marcus Fairs, founder of Dezeen, during the exclusive evening of celebrations organised for September 16.
Personalities such as Ron Arad, Ross Lovegrove, Tord Boontje, Doshi & Levien, Martino Gamper, Benjamin Hubert and Raw Edges took part to the event, as designers with whom Moroso has been working for a long time, and who have made London their own base.
The guest of honour for the evening was Patrizia Moroso, the brand’s art director.
The strong bond between Moroso, its designers and the city of London has been illustrated in a series of photographs on display. The pictures, taken in different areas of the city, portrayed the designers together with a product created for the company.

“The concept and graphics for the event were imagined and designed in collaboration with London based design studio SVI Design, with Art Direction by Sasha Vidokavic.” [/intense_column]
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download poster
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[intense_tabs id=”tabs” active_tab_background_color=”#ffffff” active_tab_font_color=”#b1433f” background_color=”#ffffff”][intense_tab title=”Ron Arad” active=”1″]Born in Tel Aviv in 1951, educated at the Jerusalem Academy of Art and later at the Architectural Association in London, Ron Arad co-founded with Caroline Thorman the design and production studio One Off in 1981 and later, in 1989, Ron Arad Associates architecture and design practice. In 2008 Ron Arad Architects was established alongside Ron Arad Associates.From 1994 to 1999 he established the Ron Arad Studio, design and production unit in Como, Italy. He was Professor of Design Product at the Royal College of Art in London up until 2009. Ron Arad was awarded the 2011 London Design Week Medal for design excellence and was became a Royal Academician of the Royal Academy of Arts in 2013.Ron Arad’s constant experimentation with the possibilities of materials such as steel, aluminium or polyamide and his radical re-conception of the form and structure of furniture has put him at the forefront of contemporary design and architecture.Alongside his limited edition studio work, Arad designs for many leading international companies including Kartell, Vitra, Moroso, Fiam, Driade, Alessi, Cappellini, Cassina, WMF and Magis among many others.Ron Arad has designed a number of Public Art pieces, most recently the Vortext in Seoul, Korea, and the Kesher Sculpture at Tel Aviv University.[/intense_tab]

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Nipa Doshi was born in 1971 into a Gujarati family of Mumbai. She graduated from the Toyal College of Art, London, in 1997 but she soon returned to India to work with local craftspeople. After a short stay she went back to London where she met Jonathan Levien, a Scot who fad recently finished his master in furniture design at the Royal College. The synergy between Nipa and Jonathan clicked immediately; in cat they set up the Doshi Levien studio in 2000 and got married.
The combination of the two cultures and creativities generated a very special, innovative design concept which united two different yet complementary approaches to they work: while Nipa’s heavily influenced by the visual culture and materials of India, Jonathan’s is rooted in industrial design.
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[intense_tab title=”Raw edges”]
This official collaboration between Yael Mer & Shay Alkalay started after many years of sharing life, thoughts and ideas. Yael’s main focus includes turning two-dimensional sheet materials into curvaceous functional forms, whereas Shay is fascinated by how things move, function and react.
Since their graduation show at the Royal College of Art in 2006, they have received several highly respected awards including The British Council Talented Award, iF Gold Award, Dutch Design Award, Wallpaper* Design Award 2009 and the Elle Decoration International Design Award for best furniture of 2008_09 and awarded as the Designer of the Future for 2009 from Design Miami/ Basel.
Their works have been exhibited internationally and can be found within the permanent collection of the MoMA New-York and other museums. They for clients including Cappellini, Established & Sons, Kvadrat, Stella McCartney, Arco, Mutina, Lema and in addition, Yael & Shay produce from time to time unique and limited-edition designs and installations within their own studio in London. Their work has been featured in many major design publications and newspapers worldwide.
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[intense_tab title=”Ross Lovegrove”]Born in 1958, Lovegrove studied industrial design at Manchester Polytechnic and at the Royal College of Art in London. He began his career at Frogdesign, where he was assigned to projects for Apple and Sony. Love grove went on to work throughout Europe, then later returned to England. Since founding his own design practice in1986, he has collaborated with some of the world’s most outstanding design manufactures. He is currently working on a snumber of projects in Japan where he enjoys unparalleled success as a European designer.[/intense_tab]

[intense_tab title=”Benjamin Hubert”]Born in the UK in 1984, Benjamin Hubert studied Industrial Design and Technology at Loughborough University and graduated in 2006.
The London based studio specialises in industrial design across furniture and lighting sectors working with international manufacturers across Europe and Asia.
The studio works on a diverse range of projects including both mass/batch produced consumer products and limited edition / one off’s. Benjamin Hubert has received international critical and media acclaim and has been exhibited internationally. Benjamin has also received a number of prestigious awards including: Design of the year (British Design awards 2010) Best Product (100% design/Blueprint awards 2009) Homes and Gardens Young designer Year (Design Classic awards 2010) and EDIDA International Young Designer of the year 2010.[/intense_tab]

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1968, Tord Boontje collaborates with many companies and clients, including Alexander McQueen, Artenica, Authentics, British Airways, Kvadrat, Moss and Swarovski. Boontje has been acknowledged with many awards including Elle Decoration UK Designer of the Year in 2003 and Woonbeurs Dutch Designer of the Year in 2005. He is currently Professor of Product Design at the Royal College of Art in London.
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Martino Gamper (b. 1971, Merano, Italy) lives and works in London. Starting as an apprentice with a furniture maker in Merano, Gamper went on to study sculpture under Michelangelo Pistoletto at the Academy of Fine Arts, Vienna. He completed a Masters in 2000 from the Royal College of Art, London, where he studied under Ron Arad.
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Working across design and art venues, Martino Gamper engages in a variety of projects from exhibition design, interior design, one-off commissions and the design of mass-produced products for the cutting edge of the international furniture industry.
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